noun

the power or quality of delighting, attracting, or fascinating others.

his charm has captivated the media

attractiveness,beauty,glamour,prettiness,loveliness,appeal,allure,desirability,seductiveness,magnetism,sexual magnetism,animal magnetism,charisma,wiles,blandishments,enticement,bonniness,gorgeousness,pulling power,come-on,comeliness,pull,draw,drawing power,attraction,fascination,captivation,pleasingness,delightfulness

verb

delight greatly.

the books have charmed children the world over

delight,please,win,win over,appeal to,attract,captivate,allure,lure,draw,dazzle,fascinate,bewitch,beguile,enchant,enthral,enrapture,enamour,seduce,ravish,hypnotize,mesmerize,spellbind,transfix,rivet,grip,rapture