desirability

noun

The quality of being desirable.

SYNONYMS

advantageadvantageousnessadvisabilityagreeablenessallureappealattractivenessbeautybenefitcharmeligibilityeroticismexcellenceexpediencefascinationgood lookshandsomenessmeritpreferablenessprofitprofitabilityseductivenesssexinesssexual attractionsexual attractivenessvalueworth