desirability
dɪˌzʌɪərəˈbɪlɪti
noun
the quality of being desirable.
we agree on the desirability of a negotiated settlement
appeal,attractiveness,allure,agreeableness,worth,eligibility,excellence,advisability,preferableness,advantage,expedience,benefit,merit,value,profit,profitability,advantageousness,sexual attractiveness,sexual attraction,beauty,handsomeness,good looks,charm,seductiveness,eroticism,fascination,sexiness