verb

determine the behaviour or supervise the running of.

he was appointed to control the company’s marketing strategy

be in charge of,run,be in control of,manage,direct,administer,head,preside over,have authority over,supervise,superintend,oversee,guide,steer,command,rule,govern,lead,dominate,reign over,hold sway over,hegemonize,be at the helm,be the boss,head up,call the shots,call the tune,be in the driving seat,be in the saddle,run the show,pull the strings,rule the roost,hold the purse strings,wear the trousers