slogan

A phrase expressing the aims or nature of an enterprise, organization, or candidate; a motto.

A phrase used repeatedly, as in advertising or promotion.

A battle cry of a Scottish clan.

The war-cry or gathering word or phrase of one of the old Highland clans; hence, the shout or battle-cry of soldiers in the field.

Figuratively, the distinctive cry of anybody of persons.

The war cry, or gathering word, of a Highland clan in Scotland.

A distinctive motto, phrase, or cry used by any person or party to express a purpose or ideal; a catchphrase; a rallying cry.

A battle cry (original meaning).

A distinctive phrase of a person or group of people.

A phrase associated with a product, used in advertising.