mores

The accepted traditional customs and usages of a particular social group.

Moral attitudes.

Manners; ways.

Customs; habits; esp., moral customs conformity to which is more or less obligatory; customary law.

A set of moral norms or customs derived from generally accepted practices. Mores derive from the established practices of a society rather than its written laws.

(sociology) the conventions that embody the fundamental values of a group