merchandising

The promotion of merchandise sales, as by coordinating production and marketing and developing advertising, display, and sales strategies.

The sale of merchandise in connection with an established brand, such as a sports team or a film.

The activities associated with selling products, such as identification of the market{7}, advertising at the right time in the right media{7}, and creating attractive packaging and displays; also, the study of the best methods to accomplish such goals.

Present participle of merchandise.

The exchange of goods for an agreed sum of money.