logotype

noun

A single piece of type bearing two or more usually separate elements.

A logo.

A type on which are cast the letters of a word or syllable; a single type used in place of several types. See logography, 1.

A single type, containing two or more letters; ; -- called also ligature.

A symbol or emblem that acts as a trademark or a means of identification of an institution or other entity, usually referred to as a logo.