noun

extravagant or intensive publicity or promotion.

his first album hit the stores amid a storm of hype

publicity,advertising,promotion,marketing,puff,puffery,propaganda,exposure,boost,push,fanfare,build-up,plug,plugging,razzmatazz,ballyhoo

verb

promote or publicize (a product or idea) intensively, often exaggerating its benefits.

an industry quick to hype its products

publicize,advertise,promote,push,boost,merchandise,give publicity to,give a puff to,puff,puff up,build up,talk up,beat/bang the drum for,plug