extravagant or intensive publicity or promotion.
his first album hit the stores amid a storm of hype
promote or publicize (a product or idea) intensively, often exaggerating its benefits.
an industry quick to hype its products
publicize,advertise,promote,push,boost,merchandise,give publicity to,give a puff to,puff,puff up,build up,talk up,beat/bang the drum for,plug