noun

the action of humiliating someone or the state of being humiliated.

they suffered the humiliation of losing in the opening round

embarrassment,mortification,shame,indignity,ignominy,disgrace,dishonour,discomfiture,degradation,discredit,obloquy,opprobrium,loss of pride,loss of face,affront,insult,rebuff,snub,put-down,blow to one’s pride,slap in the face,smack in the face,kick in the teeth,brush-off,disesteem,reprobation,vitiation