noun

a person who sets up a business or businesses, taking on financial risks in the hope of profit.

many entrepreneurs see potential in this market

businessman,businesswoman,business person,business executive,enterpriser,speculator,tycoon,magnate,dealer,trader,buyer and seller,merchant,commercial intermediary,intermediary,middleman,promoter,impresario,wheeler-dealer,mogul,big shot,bigwig,whizz-kid,mover and shaker,go-getter,high-flyer,hustler