verb

attract or tempt by offering pleasure or advantage.

a show which should entice a new audience into the theatre

tempt,allure,lure,attract,dangle a carrot in front of,appeal to,invite,persuade,convince,inveigle,induce,beguile,cajole,wheedle,coax,woo,seduce,lead astray,lead on,decoy,sweet-talk,smooth-talk,tempting,alluring,attractive,appealing,fetching,inviting,glamorous,captivating,seductive,enchanting,beguiling,charming,fascinating,intriguing,tantalizing,magnetic,irresistible,come-hither