noun

a political leader who seeks support by appealing to the desires and prejudices of ordinary people rather than by using rational argument.

a gifted demagogue with particular skill in manipulating the press

rabble-rouser,political agitator,agitator,soapbox orator,firebrand,troublemaker,incendiary,tub-thumper

verb

rhetorically exploit (an issue) for political purposes in a way calculated to appeal to the desires and prejudices of ordinary people.

he seems more interested in demagoguing the issue in media interviews than in dialogue