verb

Charm or enchant (someone), often in a deceptive way.

he beguiled the voters with his good looks

charming,attractive,appealing,pleasing,pleasant,lovely,delightful,enchanting,entrancing,charismatic,captivating,bewitching,spellbinding,hypnotizing,mesmerizing,magnetic,alluring,enticing,tempting,inviting,seductive,irresistible