The quality of being powerfully and mysteriously attractive or fascinating.
people for whom gold holds no allure
Powerfully attract or charm; tempt.
will sponsors really be allured by such opportunities?
attract,lure,entice,tempt,appeal to,whet the appetite of,make someone’s mouth water,captivate,draw,beguile,bewitch,enchant,win over,charm,seduce,persuade,lead on,tantalize