euphemisms
ˈjuːfəmɪz(ə)m
noun
a mild or indirect word or expression substituted for one considered to be too harsh or blunt when referring to something unpleasant or embarrassing.
the jargon has given us ‘downsizing’ as a euphemism for cuts
polite term,substitute,mild alternative,indirect term,understatement,underplaying,softening,politeness,genteelism,coy term